Smashbox Cosmetics First-Ever & Insta-Worthy U.S Store

The first-ever, freestanding Smashbox Cosmetics U.S. store on Abbot Kinney in Venice Beach (Los Angeles) is definitely worth checking out. And, believe me, it isn't just somewhere to visit when you run out of mascara.

The well-thought-out brick-and-mortar is designed to feel as if you are walking onto a big set, and it’s totally ready for the [your] cameras to be rolling. The Insta-worthy space is set up for its customers to come in, play with makeup and shoot. And of course, make a purchase, if you find something you love! From it’s statement neon-lights, to it’s a sparkly lip-shaped swing, a 3-D lipstick printer, and a build-your-own gloss bar (Smashbox's answer to a free gift with purchase). Everything is content, which makes sense since we live in a digital era.

And, bonus, beyond housing all 390 Smashbox Cosmetics products, the Venice store features products that aren’t available anywhere else in the U.S., such as an exclusive matte version of the Be Legendary Lipstick Palette ($75) and a drop of 30 new makeup brushes ($18-$42).

My personal favorites? Smashbox Cosmetics’ No. 1 seller Photo Finish Foundation Primer and the easy-to-use Step-by-Step Contour Kit, which teaches you how to sculpt, shape and make your features pop with a set of bronzer, highlighter & contour powders. And, it comes with a cute little-angled brush - perfect for on-the-go beauty.

So next time you're in the area, head in and make your debut to see what you discover!

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